Search Engine Marketing (SEM) is a digital approach that utilizes paid advertisements on search engines to increase online visibility for website content. Using Pay Per Click (PPC) campaigns, display ads, or both, SEM provides businesses with the opportunity to target the right audience in a short amount of time. The possibilities of SEM are endless – paid search advertisements provide advertisers with immediate information on traffic, conversions, leads and sales more than any other channel.
I identify high-performing, relevant keywords and target search intent to maximize ROI.
I craft engaging text, display, shopping and video ads. And use A/B testting to improve perfomance.
I create high converting landing pages and improve user experience and reduce bounce rates.
I CTR,CPC,conversions and ROI and provide monthly reports with insights.
You should invest in SEM for three reasons: visibility, targeted reach, and measurable results. SEM gets your face to the top of search results, helps you attract better-quality leads, and lose better quality leads. You will drive sales practically instantaneously and stay under budget.
In SEM, you can target specific audiences by using various target types, including keyword, location, demographic, and device targeting. You can also use remarketing to re-engage previous visitors, meaning your ads will be served to the most relevant and highest converting users.
Absolutely, SEM will get you more traffic in almost no time at all. As SEM is essentially paid ads on search engines, campaigns can begin driving traffic immediately at the top of search results of popular search engines. SEO, on the other hand, requires time to build results and begin driving traffic to your site whereas SEM provides immediate visibility and targeted traffic.
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